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广告正文是广告语的中心,广告主题也主要是通过它得以充分表现。广告正文就象一个和蔼可亲的讲解员,详尽而耐心地向读者介绍商品的特点及用途,从而树立商品和企业形象。广告正文是一种说明文,其作用在于向读者提供有理有据、心悦诚服的说明.因此,广告正文更多的是诉诸于理智。一般地说,广告正文由开头、中段、结尾三部分构成.当然,也有一些作者并不拘泥于这一点.一篇广告正文,第一句写什么,是很值得研究的.鉴于广告本身的要求,文稿作者多喜欢以奇笔开篇,引人入胜,使人迫不及待地读下去。开头的方式多种多样,或起手突兀,动地而来;或渲染气氛,引
Advertising body is the center of advertising slogan, advertising theme is mainly through it to be fully demonstrated. The body of the ad is like an amiable guide who introduces the reader to the features and uses of the product in a detailed and patient manner so as to establish the image of the merchandise and the company. The body of the advertisement is an explanatory text whose purpose is to provide the reader with reasonably justified and convincing instructions, so the text of the advertisement is more of a resort to reason. In general, the text of the advertisement consists of the beginning, the middle and the end of the composition, of course, there are some authors do not rigidly adhere to this.An advertisement body, the first sentence to write what is worth studying .In view of the advertising requirements , The author of the manuscripts like to start with odd writing, fascinating, so that people can not wait to read it. The beginning of a variety of ways, or start unexpected, moving; or rendering atmosphere, cited