论文部分内容阅读
关于如何获得和分析信息的程序以便作出决策的基本要点是: 1.信息分为内部信息、外来情报或调研资料。市场营销调研过程是为制定决策而购得或获得有关信息的系统过程,也是运用和管理市场信息的基础。 2.调研过程首先要对问题下一定义。任何问题的正确定义是解决问题最重要的步骤。明确问题的步骤,包括对目的的详细说明,行动步骤的鉴别和问题性质的正确认识。
The basic points on how to obtain and analyze information in order to make decisions are: 1. Information is divided into internal information, foreign intelligence, or research data. The marketing research process is a systematic process of acquiring or obtaining relevant information for making decisions, and is also the basis for applying and managing market information. 2. The research process must first define the problem. The correct definition of any problem is the most important step to solve the problem. The steps to clarify the problem include a detailed description of the purpose, identification of the action steps and a correct understanding of the nature of the problem.