前瞻观点:中国化妆品产业的第二次产业革命是属于创新者的时代,创新者将主导整个市场的变革与发展。伽蓝将在原有基础上实施持久而深入的创新,在未来5年中实现品牌三级跳,成就中国最具影响力的美容化妆品集团。2006年影响力:耗资数千万在国内市场发动强大营销攻势,美素、自然堂两大品牌分别策划拍摄了由香港知名艺人温碧霞、内地当红影星陈好代言的广告片,在中央电视台三套、八套及各地方台投放全年广告并实施一系列整合运销传播活动,开始了由行业领先品牌向全国性大众知名品牌的战略性跨越,在国内化妆品业引起强烈反响。 Prospective point of view: China’s cosmetics industry is the second industrial revolution belongs to the era of innovators, innovators will dominate the entire market changes and development. Garan will be based on the original implementation of lasting and in-depth innovation in the next 5 years to achieve brand triple jump, the success of China’s most influential cosmetic cosmetics group. Influence in 2006: Tens of millions of dollars spent in the domestic market to launch a strong marketing campaign, the United States Su, Nature Hall, respectively, the two brands planned filming by well-known artists in Hong Kong Wen Bixia, Mainland popular movie star Chen Hao endorsement of commercials, CCTV three sets of eight Sets and all local stations to put ads for the year and implement a series of integrated distribution and marketing activities, starting from the industry-leading brands to the nationwide strategic brand across the strategic leap in the domestic cosmetics industry has aroused strong repercussions.