信息获取渠道的变化改变了人们的生活,而这样的改变同时也预示着电视台生存形态的变化。通过阐述电视台媒体融合的创新与实践,提出了地方电视台媒体融合的生态系统再造的途径:即内容、平台、终端、用户结合实现进化;从“单一广告收入”到“多元化收入”的价值模式;影响力传播由直接意识形态转变为文化输出。 Changes in access to information have changed people’s lives, and such changes also indicate changes in the way TV stations survive. By elaborating the innovation and practice of media convergence in TV stations, this paper puts forward the ways of ecosystem reintegration of media convergence of local TV stations: the combination of content, platform, terminals and users, and the evolution from the “single advertising revenue” to the “diversified income ”Value model; influence spread from direct ideology to cultural output.