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品牌是企业乃至国家核心竞争力的综合体现,品牌建设更是事关国家的经济转型升级与社会发展。加强自主品牌建设,提高产品质量,提升产品档次和品牌附加值,培育形成新的产业竞争优势,已成为我国产业结构调整和经济转型升级的紧迫任务,也是打造我国经济转型升级版的必然选择。2015年11月9日,国家科技支撑计划“品牌评价技术标准研制与应用示范”项目启动会在国家会议中心召开。科技部资源配置与管理司处长赵静,中国资产评
Brand is a comprehensive reflection of the core competitiveness of enterprises and even the country. Brand building is also related to the country’s economic restructuring and social development. Strengthening self-owned brand building, improving product quality, enhancing product quality and brand added value, and fostering a new industry competitive advantage have become an urgent task for industrial restructuring and economic restructuring and upgrading in our country. They are also the inevitable choices for building our country’s economic restructuring and upgrading. November 9, 2015, the National Science and Technology Support Program “Brand Evaluation Technical Standards Development and Application Demonstration ” project start will be held in the National Convention Center. Zhao Jing, Director of Resource Allocation and Management Department, Ministry of Science and Technology, China Assets Review