标志设计,乍看简单,其实是很费心思的,既需要丰富的想象力,还要有深厚的装饰功底,是一种创造性劳动。我国的标志设计,虽不乏佳作,但总的水平不高,多停留在如实描绘,或摹仿拼凑.落于比较肤浅的俗套。标志有自己的特点,它有特定的寓意,尺幅小,造型简练,色彩单一,除了极个别的以徒手绘制信笔而就的作品之外,图形的绘制都极严谨规矩,又有浓厚的装饰意味。一个成功的标志设计,在于艺术构思的新颖和装饰处理的巧妙,这就要求设计者在构思时别出心裁,形中有意,以最精练的造型语 Logo design, at first glance is simple, in fact, very bothering, both need rich imagination, but also has a profound decorative foundation, is a creative work. Although China’s logo design, there is no shortage of masterpieces, but the overall level is not high, and more stay in the true description, or imitation patchwork. The logo has its own characteristics, it has a specific moral meaning, small size, concise style, single color, in addition to a very few hand-drawn letters and pen out of work, the graphics are very strict rules of the drawing, and a strong decoration mean. A successful logo design, is the art of novel ideas and decorative clever handling, which requires designers ingenuity in mind, the intention of shape, with the most refined modeling language