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随着当今企业经营理念向“以客户为核心”转变,高校《客户关系管理》课程也日益受到重视,但其培养效果却往往不尽人意,与企业要求不匹配。针对高职院校《客户关系管理》课程建设的现状,分析现存在的问题,尝试从教学内容设计、教学方法设计、评价标准设计等方面进行基于应用型人才培养的课程建设。
With the change of corporate business philosophy to “customer-centered”, the “customer relationship management” course in colleges and universities has also received increasing attention. However, its training effect is often unsatisfactory and does not match the requirements of the company. This paper analyzes the current situation of the curriculum construction of “customer relationship management” in higher vocational colleges, analyzes the existing problems, and tries to construct the curriculum based on applied talents training from the aspects of teaching content design, teaching method design, evaluation criteria design and so on.