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A-Auspices赞助商 2006年11月22日,冠军杯小组赛第五比赛日,汉堡客场1:3不敌小组排名第一的阿森纳。痛苦的不仅是酋长球场贵宾席上的汉堡主席霍夫曼,阿联酋航空公司的代表同样心情复杂。作为本赛季阿森纳和汉堡的主要赞助商,阿联酋航空不得不面对同室操戈的惨剧,而汉堡的出局也影响了公司的广告效应。2006年是商业赞助大面积进军足球的一年,不仅是因为世界杯吸引了全世界的眼球,电视传媒对足球比赛的进一步挖掘也是赞助资本注入足球的关键因素。伴随着资本的不断注入,赞助商也给足球带来了越来越多的
A-Auspices Sponsors On November 22, 2006, Hamburg lost 1: 3 to Arsenal in the top spot on the fifth day of the Champions League. It is not just painful not just for Hoffman, the Hamburg chairman at Emirates Stadium, but also for Emirates’ representatives. As the main sponsor of Arsenal and Hamburg this season, Emirates has to face the tragedy of the same room, and Hamburg’s outfall also affected the company’s advertising effect. 2006 was a year for commercial sponsorship of large-scale football, not only because the World Cup attracted the world’s attention, but also the media’s further excavation of football matches was also a key factor in sponsoring capital injection into football. With the constant inflow of capital, sponsors have also brought more and more football