对于邮政企业而言,平台生态圈只是一种叫法,并不算是什么新鲜事。只不过在当前转型发展成为邮政上下中心工作的新时期,将项目营销上升到打造平台生态圈的高度来实施,意义重大,也更为紧迫。2013年12月,徐州万达广场开业。此前,当地大大小小的媒体、广告公司使出浑身解数,带着漂亮的策划方案纷纷登门公关,欲抢分该公司开业庆典宣传活动的“大蛋糕”。在这样的背景下,徐州邮政的营销员王锡强凭借一个由多方参与、简易高效的方案获得了客户的青睐。 For postal enterprises, the platform ecosystem is just a name, is not what is new. Only in the current transformation and development into a postal up and down the center of a new era of work, the project marketing to create a platform for the height of the ecosystem to implement, significant and more urgent. December 2013, Xuzhou Wanda Plaza opened. Previously, large and small local media, advertising companies resorted to every means, with beautiful planning programs have been out of public relations, want to grab the company’s opening ceremony promotional activities “big cake ”. In this context, Xu Xiu Wang Xuqiang postal sales staff with a multi-participatory, simple and efficient program won the favor of customers.