在市场竞争中，企业要求得生存与发展，主要取决于它所提供的产品满足消费者的程度，这种程度与产品的生命周期有密切的关系。技术创新对产品的生命周期有深远的影响，正确认识这种影响并由此选择合理的策略往往成为决定企业兴衰成败的关键。一、技术创新和产品生命周期本世纪 In the market competition, the business survival and development requirements, mainly depends on the degree of product it provides to consumers, this level and the product life cycle are closely related. Technological innovation has a far-reaching impact on the life cycle of a product. A correct understanding of the impact and the selection of a reasonable strategy are often the keys to determining the success or failure of an enterprise. First, technological innovation and product life cycle this century