论文部分内容阅读
时值2010最后一个季度,车商们开始面对年底的关键词——库存、冲量,而消费者的一贯消费需求也集中在年底,火热的销售热潮再次掀开。在车商看来,传统的年底购车模式确实存在,在年底车辆的购买需求肯定会大大增加,而就目前的库存情况来看,多数车商处于正常状况,“金九银十”的促销风暴还在收尾。面对即将到来的12月,各大厂家似乎也没有刻意扩大生产产量,而车商们则开始为完成全年的销售任务做积极的准备工作。同时,购置税优惠是否取消也将成为摆布车市销售的重要棋子,据搜狐调查显示,若购置税优惠取消,则有近4成消费者表示,会在购置税优惠结束前出手买车。2009年底的订单式车荒再次上演。而受政策刺激2010年车市一片大好,并持续高温不退,因此出现库存紧缺的局势。加上年底购车需求,使得年底车市出现一车难求,加价加装潢也买不到车的奇怪现象。车子紧俏,市场需求大。经销商则是看菜吃饭,优惠没有,礼品没有,加价订单,结果就苦了一大班赶年底要车的买车人。但就是买涨不买跌的消费心理,理性的消退让一些消费者挤破了头也要买车。
When the value of the last quarter of 2010, car dealers are beginning to face the end of the keyword - inventory, impulse, and consumer spending has always been concentrated in the end of the year, fiery sales boom opened again. In the view of car dealers, the traditional end-of-year car purchase model does exist. At the end of the year, the purchase demand of vehicles will definitely increase greatly. However, most car dealers are in a normal condition at the end of the year. The sales promotion of “Golden Nine and Silver Ten” Still ending. The face of the coming December, the major manufacturers did not seem to deliberately expand production, and car dealers who are beginning to complete the annual sales tasks to do positive preparations. At the same time, whether to cancel the purchase tax concessions will also be an important pawn around the automobile market, according to Sohu survey shows that if the purchase tax concessions canceled, nearly 4 percent of consumers said they will buy a car before the end of the purchase tax concessions. The end of 2009 order car shortage once again staged. The policy to stimulate the auto market in 2010 was a good, and continued high temperature, so there is a shortage of inventory situation. Coupled with the end of the car demand, making the end of the automobile market appeared hard to find a car, plus car decoration can not buy a strange phenomenon. The car is tight, the market demand is big. Dealers are watching food to eat, there is no discount, no gifts, fare orders, the result is a bunch of hard-hitting the end of the car to buy a car. But it is to buy up or not to buy consumer psychology, rational recession so that some consumers have squeezed the head but also buy a car.