CI是Corporate．Identify的简称，意即企业形象识别，指通过改变企业形象，注入新鲜血液，使企业以全新的面貌引起社会各界的注意，从而改进业绩，达到预定经营目标的经营战略。市场经济的建立与发展，要求企业的经营理念相应地变更和转向，以形成全新的企业形象。CI战略导入企 CI is Corporate. Identify, which means that corporate image recognition, refers to by changing the corporate image, into the fresh blood, so that enterprises with a new look of all sectors of society attracted the attention, thereby improving performance and achieve the intended business objectives of the business strategy. The establishment and development of a market economy requires that the business philosophy of the enterprise be changed and shifted accordingly so as to form a brand new corporate image. CI strategic import enterprises