民族文化旅游品牌的构建是推动民族文化旅游这一新兴产业发展的重要手段,其核心价值主要从地域性差异、文化气质差异和服务个性三个方面体现。重点在于从产业融合的视角构建民族文化旅游品牌建设模型,并基于此确定民族文化旅游品牌的建设对策。 The construction of ethnic cultural tourism brand is an important means to promote the development of ethnic cultural tourism, an emerging industry. Its core values ​​are mainly embodied in three aspects: regional differences, cultural differences and service personalities. The key point is to build a national culture tourism brand building model from the perspective of industrial integration, and based on this to determine the construction strategy of national cultural tourism brand.