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近日,国际篮球联合会(简称FIBA)与中国知名运动品牌匹克签订了战略合作协议,匹克成为FIBA在亚洲的体育品牌合作伙伴,这是继与NBA深入合作之后,匹克再次吸纳的国际高端篮球赛事资源,至此,匹克已经垄断不国际最知名的两大篮球赛事资源。匹克还提出了“STAR TEAM”这一2009年全年核心营销战略,利用垄断的国际最高端篮球赛事资源谋求新格局的战略愈加明显。
Recently, the International Basketball Federation (FIBA) signed a strategic cooperation agreement with China’s top sports brand Peak, and Peak became the FIBA sports brand partner in Asia. This is the first international high-end basketball event to be absorbed by Peak after further cooperation with the NBA Resources, at this point, Peak has monopolized the two most well-known international basketball resources. Peak also proposed “STAR TEAM” the 2009 annual core marketing strategy, the use of monopoly of the resources of the most high-end basketball to seek a new pattern of the more obvious strategy.