义乌商业发展的经验,是“浙江经验”的生动缩影,“义利并存”、“工商皆本”的经商理念促进了义乌商业的繁荣发展,民主开放、发展诚信的制度文化确立了义乌商业发展的先发优势,而稀缺的“文化素质”则正制约着它完成新的飞跃;研究义乌商业发展过程中的文化内涵和文化渗透,对全面建设小康社会具有积极意义。本课题结合文化经济学、文化社会学等相关理论,对义乌商业发展的文化内涵、文化动因、文化渗透路径进行深入探析,揭示了文化渗透对经济发展的作用、特征和规律,得出若干结论,对义乌商业发展中的文化渗透存在的问题提出了意见和政策性建议。 Yiwu business development experience is the vivid epitome of “Zhejiang experience”, “the coexistence of righteousness and profit”, “business” is the business philosophy to promote the prosperity and development of Yiwu commercial, democratic and open, the development of integrity system Culture has established the first mover advantage of Yiwu’s commercial development while the scarcity of “cultural quality” is restricting it from accomplishing new leaps; studying the cultural connotations and cultural infiltration in the process of Yiwu’s commercial development and being active in building an overall well-to-do society significance. Combining with cultural economics, sociology of culture and other related theories, this subject conducts an in-depth analysis of the cultural connotation, cultural motivation and cultural infiltration path of commercial development in Yiwu, reveals the role, characteristics and laws of cultural infiltration in economic development and draws a number of conclusions , Put forward opinions and policy suggestions on the existing problems of cultural infiltration in the business development of Yiwu.