工商管理专业作为管理类的应用型专业,对人才的培养要求越来越高。越来越多的学者提出工商管理专业的人才培养要注重综合能力的提高和以职业为导向的模式。文章针对当前经济社会的需求,结合大学生创新实践项目之工商管理专业综合能力训练项目开展,针对工商管理专业人才培养的具体方案展开研究,探索如何实现工商管理专业学生综合能力培养问题。 As an application-oriented major in management, the business administration major demands more and more talents. More and more scholars have proposed that the training of business administration professionals should pay attention to the improvement of comprehensive ability and the career-oriented mode. According to the needs of the current economy and society, combined with the comprehensive ability training program for business management undergraduates’ innovative practice projects, the article studies the specific solutions for the training of business management professionals and explores how to achieve the comprehensive ability training of business administration students.