当下,新媒体对传统媒体的冲击,已成为一个不争的事实。在2013年地面媒体普遍经营状况不乐观的形势下,齐鲁台仍然实现高增长,广告收入达到7亿5千万左右。作为传统电视媒体,特别是像齐鲁台这样的区域覆盖型地面媒体,如何实现更好的发展,为客户提供更加优质的服务?我们的回答是:在贴近中实现提升,在下沉中实现上升。首先,在贴近中实现提升,就是内容和活动紧贴受众,力求满足受众需求,在贴近的过程当中实现品牌提 At present, the impact of new media on traditional media has become an indisputable fact. In the situation that the general operating conditions of terrestrial media were not optimistic in 2013, Qilu Station still achieved high growth with advertising revenue reaching 750 million yuan. As the traditional television media, especially the regional coverage type surface media such as Qilu Tai, how to achieve better development and provide better service to customers? Our answer is: to achieve improvement in the close, to rise in the sink. First of all, getting closer to achieve the upgrade, that is, content and activities close to the audience, and strive to meet the needs of the audience, in the process of bringing the brand to mention