论文部分内容阅读
豪华品牌对于一个汽车企业的重要性不言而喻,现代终于发布豪华品牌Genesis英文Genesis意思是创始、起源、发生。自2004年现代汽车开始第一代Genesis轿车研发之时,它的豪华品牌梦想就已经确立。2015年11月4日,现代汽车终于在首尔宣布旗下Genesis品牌正式独立,同时发布了新的品牌logo和新品牌官方网站。根据现代新闻稿描述,这个豪华品牌的梦想早年受国际金融危机等因素影响而延期。但是在过去十几年时间里,现代汽车在材质、设计、测
The Importance of Luxury Brands for an Automotive Enterprise It goes without saying that Hyundai has finally released its luxury brand, Genesis Genesis, meaning originality, origin, and occurrence. Since Hyundai began the development of the first Genesis car in 2004, its luxury brand dream has been established. On November 4, 2015, Hyundai Motor Co., Ltd. announced the official independence of its Genesis brand in Seoul. At the same time, Hyundai Motor announced the new brand logo and the new brand official website. According to a modern press release, the dream of this luxury brand was delayed in the early years by factors such as the global financial crisis. However, in the past ten years, Hyundai Motor in the material, design, measurement