“人无礼不立,事无礼不成”。由独特传统文化理念支撑下的中国礼品消费市场商业潜力毋庸置疑。但礼品营销环境的持续变化,企业应如何审时度势,寻求符合自身的营销模式?近年来,国内礼品消费市场悄然兴起。无论是逢年过节、婚丧嫁娶、个人升职、 “Rude people not stand, impolite things not ”. There is no doubt that the commercial potential of the Chinese gift consumer market, supported by the unique traditional culture concept. However, the continuous evolution of gift marketing environment, how companies should assess the situation, seeking to meet their own marketing model? In recent years, the domestic consumer market, the quiet rise of gifts. Whether it is festivals, weddings and funerals, personal promotion,