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中国连锁零售业虽然销售规模和企业规模不断扩大,但与国外连锁零售业相比,还存在市场集中度低、规模经济不明显等问题。合理扩大连锁零售企业的规模既是完善自身发展、获得协同效应的有效手段,也是应对外资企业冲击的迫切需要。在分析中国连锁零售业现状和并购效应以及评论中国连锁零售企业并购历程的基础上,提出并购是获取规模经济的有效途径,并从政府、社会、企业三方面提出完善中国连锁零售业并购的措施。
Although the sales scale and the scale of enterprises in China’s chain retailing industry continue to expand, compared with the foreign retail chains, there are still problems of low market concentration and modest economies of scale. Reasonable expansion of the scale of chain retail enterprises is not only an effective means of improving their own development and achieving synergies, but also an urgent need to deal with the impact of foreign-funded enterprises. On the basis of analyzing the status quo of China’s retail chain industry and the M & A effect and commenting on the M & A history of China’s retail chain enterprises, it is pointed out that M & A is an effective way to obtain economies of scale and proposes measures to improve China’s chain retail M & A from three aspects: government, society and enterprises .