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随着三亚进入的国际旅游岛规划重点,消费市场也在不断变化,三亚经济型酒店成为酒店业的热点领域的焦点,如雨后春笋般拔地而起。在这样的背景下,一种新型的消费模式“团购”出现了,而作为国际旅游城市三亚的酒店业,已成为旅游消费者团购的主要产品类别。深入探究三亚经济型酒店团购的环境与策略,挖掘消费者团购心理,为三亚经济型酒店团购营销提供可行的发展建议。
As Sanya into the international tourism island planning focus, the consumer market is constantly changing, Sanya hotels become the focus of the hot area of the hotel industry, such as springing up. In this context, a new type of consumption pattern “buy ” appeared, and as the international tourism city of Sanya hotel industry, has become the main product category of travel consumers buy. In-depth exploration of Sanya economy hotel buy environment and strategy, mining consumer buy mentality, Sanya economy hotel buy marketing to provide viable development proposals.