学报对社会与经济的发展产生了越来越积极的作用,但随着市场机制的转换,越来越多的问题摆在了高校学报的面前.首先,随着社会的稳定和经济的不断发展,人们的关注热点普遍地转向了经济,但高校学报在管理方面仍缺乏必要的应变措施,导致了读者量的滑坡,发行量逐渐缩小.其次,编辑人员一方面对市场经济的发展和社会的进步采取一种积极的赞赏态度;另一方面,对于商品大潮冲击下面临的生存困境又不免心怀忧虑,普遍地存在着希望与迷惘共存的复杂心态.由于学报出版费、稿费的增加,经费与经济利益问题有时成了学报首要的议论话题.文人“耻于言利”的传统观念被彻底打破了.商品的丰富,市场的繁 Journals have played a more and more active role in social and economic development, but with the change of market mechanism, more and more problems are confronted with the journals of colleges and universities.Firstly, with the social stability and the continuous development of economy , People’s attention hotspots generally turn to the economy, but the university journals still lacks the necessary contingency measures in management, resulting in the decline of the readership, circulation gradually reduced.Secondly, editors on the one hand the development of market economy and social On the other hand, there is widespread misgivings about the survival predicament faced by the impact of the commodity tide, and there is a complicated mentality in which hope and confusion coexist generally. Due to the increase of the publication fee and the manuscript fee, The issue of economic interest has sometimes become the primary topic of discussion in the journal, and the traditional notion of “ashamed as profiteer” is completely broken.