本期主题:邮政贺卡贺卡是邮政每年年底、年初的业务发展重点,关系到下一年度函件业务的整体发展进度。各地邮政企业在多年的业务拓展工作中,广泛开展项目营销,并在管理方式上不断创新,实现了突出的效果。本期专门介绍组织管理独具特色的运作方式,以及成功的营销经验,供读者交流。 Current Issue: Postal Greeting Cards Greeting cards are the focus of business development at the end of each year and at the beginning of the postal year and affect the overall progress of the letter business in the next year. In many years of business expansion, postal enterprises throughout the country have carried out extensive project marketing and continuously innovated their management methods to achieve outstanding results. This issue is devoted to organizing and managing unique operating modes and successful marketing experiences for readers’ exchange.