一、发展文化贸易:全球趋势与强国战略党的十八大提出建设社会主义文化强国、增强我国文化综合实力和竞争力的伟大战略目标,而建设中国对外文化贸易体系,发展中国特色的文化外交,正是实现这一战略目标的重要内容。首先,发展文化贸易是体现中国和平发展战略的必然需求。二十世纪以来大国兴衰的经验证明:一个国家的文化整体实力和文化竞争力,是一种基于核心价值观念并且通过文化创造、文化生产、文化贸易、文化传播、文化外交而实现的感召力、吸 I. Developing Cultural Trade: The Global Trend and the Strategy of Building a Strong Strategy The 18th CPC National Congress proposed the great strategic goal of building a powerful socialist country and enhancing the comprehensive strength and competitiveness of our country’s culture. However, it is still necessary to establish a cultural diplomatic and trade system with Chinese characteristics and develop a cultural diplomacy with Chinese characteristics This is an important part of achieving this strategic goal. First of all, developing cultural trade is an inevitable demand for China’s peaceful development strategy. The experience of the rise and fall of major powers in the 20th century has proved that the overall cultural strength and cultural competitiveness of a country is a charisma based on core values ​​and realized through cultural creation, cultural production, cultural trade, cultural transmission and cultural diplomacy. Suck