当成长深受互联网影响的八零、九零后们逐渐步入社会主流消费者阶层,研究他们的消费习惯成了品牌市场营销部门、调研机构、广告从业者们必须进行的课题。由于这一代网友主要习惯从互联网获取信息,购买小到生活用品、大到汽车房产等物品,喜欢跟朋友们分享自己的心情感受,所以如果将互联网、购物、朋友 When growing up, the 1980s and 1990s after they were deeply influenced by the Internet gradually entered the mainstream of the mainstream consumer society. Studying their spending habits has become a subject that brand marketing departments, research institutes and advertising practitioners must carry out. Because this generation of netizens are mainly accustomed to getting information from the Internet, buying items as small as daily necessities, car real estate and other items, like to share their feelings with friends, so if the Internet, shopping, friends