湖南丽臣历经53年仍屹立于洗衣粉民族品牌之林,将它“洁净天地、亮丽人生”的企业文化与校园文化对接,企业品牌可以进一步焕发新的生机和活力,对高职教育可以获得新的教学平台,营销专业学生可以在项目驱动中掌握实战技能,从而创造企业、学校、学生互为市场营销者的多赢局面。一、问题的提出湖南丽臣实业有限责任公司(简称“丽臣公司”)是湖南省规模最大的日用化工综合型骨干企1956 After 50 years of operation, Hunan Lixin still stands in the national brand of detergent powder, connecting it with the culture of “clean world, bright life” and campus culture. The enterprise brand can further revitalize the new life and vitality, Can get a new teaching platform, marketing students can master the project-driven combat skills, thus creating businesses, schools, students win each other as a marketer win situation. First, the issue put forward Hunan Li Chen Industrial Co., Ltd. (referred to as “Li Chen company”) is the largest integrated daily chemical backbone enterprises in Hunan Province 1956