近几年来,IP电话卡不仅成为电信运营商 们占领大众消费市场的重要手段,更成为 千家万户拨打长途电话的首选。这项预付费业务在为消费者带来经济实惠、质量优良的话音业务的同时,更为运营商带来低风险、高稳定性的现金收入,因此,IP电话卡市场吸引了中国主流五大运营商的竞相进入,曾经造成大街小巷随处可见“话吧”的景象,但很快IP电话卡因拨号过于繁琐和服务质量差,逐渐受到了用户的冷落。为赢得用户,占有市场,电信运营商纷纷让利用户,价格竞争也就成了情理之中的事。但价格并不是竞争成败的关键因素。 可喜的是IP增值业务和服务质量已成为目前国内各大电信运营商的发展重点,IP电话卡的市场竞争已不再局 In recent years, IP phone cards have not only become an important means for telecom operators to occupy the mass consumer market, but have become the first choice for making long-distance calls for every household. This prepaid service brings low-risk, high-stable cash income to operators while providing consumers with affordable and high quality voice services. Therefore, the IP phone card market has attracted the top five mainstream operators in China Competing into the street, which has caused the scene everywhere, “then it” scene, but soon IP phone card dialing too cumbersome and poor service quality, and gradually by the user’s neglect. In order to win users, occupy the market, telecom operators have to make users, price competition has become a reasonable thing. But price is not a key factor in the success or failure of competition. The good news is that IP value-added services and service quality have become the focus of development of major domestic telecom operators at present. The market competition of IP telephone cards is no longer in place.