过去一年多以来.中国电视媒体业者之间展开了一场脱序的割喉竞争。继某些广告代理公司公然喊出“零代理、负代理”的流血代理购买之后,许多省级卫星电视台甚至直接给予某些民族品牌的广告主低至二折、乃至一折以下的空前折扣、跨媒体之间、同媒体之内、甚至同一电视台不同频道之间、同一频道不同栏目之间.广告招商价格大战沸沸扬扬,中国广告界的“类文革现象”不可终日:打(竞争者)、砸(自己招牌)、抢(别人客户)是2002年 For more than a year, a series of disconnected cut-throat competitions have taken place among Chinese television media. After some advertisement agencies publicly blasted the “zero-agency, negative proxy” bloody agency to buy, many provincial-level satellite TV stations even directly give some national brand advertisers as low as two fold, or even less than an unprecedented discount, Across the media, with the media, and even the same channel between different channels, the same channel between different sections. Advertising investment price war anroused the Chinese advertising industry, “the Cultural Revolution phenomenon” end to end: fight (competitors), hit (Own signboard), grab (other customers) is in 2002