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近年来,随着新闻媒体的不断增加和扩容,有限的新闻资源由当初的“买方市场”转为“卖方市场”,新闻资源的共享性也随之提高。在这种态势下,哪家媒体能从有限的共享资源中挖掘出更有价值的“独享”新闻,它就更具有竞争力。于是,一种全新的理念在新闻界悄然兴起:策划制胜。《羊城晚报》用“策划”两字来概括新闻竞争策略的核心;《新民晚报》则提出了“编辑策划本位论”,认为编辑在新闻策划中的本位职能必须强化。这些社会报纸办报思路的转变,
In recent years, with the constant increase and expansion of news media, the limited news resources have changed from the original buyer’s market to the seller’s market, and the sharing of news resources has also increased. In this situation, it is even more competitive for any media to mine more valuable “exclusive” news from limited shared resources. As a result, a new concept quietly rise in the press: planning to win. “Yangcheng Evening News” uses the word “planning” to summarize the core of the news competition strategy; “Xinmin Evening News” puts forward the “editorial planning-based theory” that editors must reinforce their standard functions in news planning. The transformation of the thinking of these social newspapers,