“上帝”与“天”分别作为殷商与西周信仰中的最高存在 ,在两个时代中具有完全不同的内涵。本文着眼于最高信仰在两个时代内涵的变化 ,试图表明这一时期宗教信仰的理性化走向以及文化选择对儒家思想产生所提供的一定的文化因素 ,以此展示文化的连续性 “God” and “Heaven”, respectively, as the Shang Dynasty and the belief in Western Zhou Dynasty, the highest existence, in the two ages have completely different connotations. This article focuses on the changes of the connotation of the Supreme Belief in the two ages and attempts to show the cultural trend of the rationalization of religious belief in this period as well as the cultural factors that cultural choices provide for Confucianism in order to show the continuity of culture