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本文从新媒体的解释出发,分析酒店品牌营销的迫切性和重要性,酒店通过新媒体的力量来达到营销的目的,是目前酒店品牌营销战略的重要一环。再分析阐述了新媒体营销的优势,以及新媒体营销实际操作过程中的具体方式,最后通过新媒体营销的实际案例来验证该种方式的针对性和有效性。
Starting from the explanation of new media, this article analyzes the urgency and importance of hotel brand marketing. The purpose of marketing through the power of new media is an important part of hotel brand marketing strategy. Analyze the advantages of new media marketing and the concrete ways in the actual operation of new media marketing. At last, verify the relevance and validity of the new media marketing through the actual case of new media marketing.