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近些年,学术期刊吸引力的不断下降促使办刊人转变“作者本位”的办刊思想,树立“读者本位”的办刊理念。为了更好地服务读者,我们首先必须明确刊物的定位,其核心在于读者定位。有了明确的读者定位之后,我们应该从满足读者需求出发加强选题策划、从方便读者阅读出版提高出版质量,并做好读者与作者的桥梁,不断提高刊物的吸引力,从而增强学术期刊的市场生存本领。
In recent years, the declining attractiveness of scholarly journals encouraged publishers to change the thinking of running an author-based journal and establish a journalistic philosophy of “reader-based”. In order to better serve the readers, we must first clear the positioning of the publication, the core lies in the reader positioning. With a clear positioning of readers, we should strengthen the planning of topics from meeting the needs of readers, improve the quality of publication from the convenience of readers, improve the publication quality, and do a good job of bridge between readers and authors so as to enhance the attractiveness of journals, Market survival skills.