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在过去的十多年里,中国微电影随着新媒体技术的发展而取得飞速发展。我们可以将微电影这一特殊门类的艺术生产置于一般意义上的社会主义文化生产的框架内,从社会历史的角度来揭示中国微电影艺术生产的特征及发展前景。其中,值得关注的是在不同时间点出现的三类不同的微电影作品。第一类是以《一个馒头引发的血案》为代表的,代表大众文化中网民的草根立场对精英文化进行“戏仿”的作品;第二类是与市场“共谋”的微电影,如《一触即发》《唯一抉择》等,代表的是消费文化中的市场规则,其美学取向是追求“日常生活的审美化”;第三类是以《我长大了一定让你享福》为代表的社会公益微电影,代表了社会主义主流文化的某些特征。中国微电影的发展必然要与中国社会主义文化生产模式相协调,处理和协调好社会公益与市场效益的关系问题。
In the past decade or so, China’s micro-movie has achieved rapid development with the development of new media technologies. We can put the special production of micro-film in the framework of socialist cultural production in a general sense and reveal the characteristics and development prospects of China’s micro-film art production from the social and historical point of view. Among them, what deserves attention is that there are three different kinds of micro-film works appearing at different time points. The first category is “a bread-induced bloodshed” as the representative of the mass culture of Internet users in the grass-roots position of the elite culture “parody ” works; the second is with the market, “complicity” Micro-film, such as “trigger” “the only choice”, on behalf of the consumer culture in the market rules, the aesthetic orientation is the pursuit of “aesthetic aesthetic of everyday life”; the third category is “I grew up must let You enjoy the happiness ”as the representative of the social welfare micro-film, on behalf of the socialist mainstream culture of some of the features. The development of China’s microfilm must be coordinated with the mode of production of socialist culture in China to deal with and coordinate the relationship between social welfare and market efficiency.