广告明信片指印有广告文字和图案的明信片,与普通信函比较,它具有邮寄简便、资费低廉、更易被用户接受的优点。印刷精美的广告明信片可起到产品“名片”的作用,容易被收件单位(人)接受和保存,具有宣传时间长、宣传对象多的特点,其效果明显优于平信广告。目前,使用平信“函销法”的多是一些小型企业。广告明信片比平信广告更有利于提高广告企业及产品的形象,因而更可能被广大工商企业包括大中型企业接受,邮政将因此带来新的大宗用户,市场潜力很大。 Postcards refer to postcards printed with advertising texts and patterns. Compared with ordinary letters, postcards have the advantages of being easy to mail, low in cost and more acceptable to users. Beautifully printed advertising postcards can play the product “business card ” role, easily by the receiving unit (person) to accept and save, with a long publicity, publicity and more features, the effect is obviously better than advertising. At present, the use of Ping letter “letter sales method ” are mostly small businesses. Advertising postcards are more conducive to enhancing the image of advertising enterprises and products than those advertising letters. As a result, they are more likely to be accepted by the majority of industrial and commercial enterprises, including large and medium-sized enterprises. As a result, the postal service will bring new bulk users and the market has great potential.