一、家电零售连锁经营 ,大势所趋1 .连锁经营。连锁经营指经营同类商品和服务的若干企业在核心企业 (总部 )的领导下 ,采用规范化经营 ,实行共同的经营方针 ,一致的营销行动 ,实行集中采购和分散销售的有机结合 ,实现规范化效益的联合体。连锁经营作为一种现代化的商业经营模式 First, the home appliance retail chain, the trend of the times 1. Chain operations. Chain management refers to the operation of the same type of goods and services by a number of enterprises under the leadership of the core business (headquarters), the use of standardized management, the implementation of common operating guidelines, consistent marketing initiatives, centralized procurement and decentralized sales of organic integration, to achieve standardized benefits Commonwealth. Chain management as a modern business model