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项目营销是一种常见的营销模式,多年来在邮政的业务拓展活动中被广泛使用,已经成为拉动企业收入增长的重要方式。但是,当前国家宏观政策的调整、新媒体技术的冲击以及客户需求的多元化,给邮政各项业务的发展带来了巨大的冲击。面对全新的市场环境,邮政企业该如何创新开展项目营销工作,把市场需求旺盛、成长性好、带动性强的项目谋划好、运作好,带动各专业的长效、稳定发展?笔者通过分析,回答读者的这些问题。
Project marketing is a common marketing mode. It has been widely used in postal business expansion activities for many years and has become an important way to boost the growth of business revenue. However, the current adjustment of national macroeconomic policies, the impact of new media technologies and the diversification of customer needs have brought tremendous impact on the development of various postal businesses. In the face of a new market environment, how should the postal enterprises innovate the project marketing work to plan and operate the projects with strong market demand, good growth and strong driving force to promote the long-term and stable development of various professions? , Answer these questions readers.