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从1946年发展至今,NBA已经成为世界上最有影响力的国际性职业运动组织机构之一,同时也成了国际职业体育市场开发成功的典范。NBA的成功不仅为自身创造了巨大的经济利益,同时也对世界篮球运动的发展起到了积极的推动作用。鉴于NBA篮球市场的开发有其独到的成功之处,该文从NBA成长过程的各个阶段进行研究,探讨影响NBA篮球市场成功发展的主要因素以及职业篮球运动发展的一些特殊性规律,旨在从中寻找一些对开发我国职业篮球市场可借鉴的经验,从而推动我国职业篮球市场的发展。
Since its development in 1946, the NBA has become one of the most influential international professional sports organizations in the world. It has also become a model for the successful development of the international professional sports market. The success of the NBA not only created huge economic benefits for itself, but also played a positive role in promoting the development of the world basketball. In view of the unique success of NBA basketball market development, this article from all stages of the NBA growth process to study the main factors affecting the success of NBA basketball market and the development of professional basketball some special rules, which aims to Looking for some experience in the development of our professional basketball market can learn from, so as to promote the development of our professional basketball market.