在市场经济条件下,良好的信誉是企业最重要的无形资产之一,是企业从事经营活动的通行证。而目前我国旅游业诚信现状令人担忧,诚信缺失在旅游业的的食、住、行、游、购、娱六要素各环节均有发生,给我国的旅游业发展带来不良后果。诚信旅游已成为当务之急。制度不完 In a market economy, good reputation is one of the most important intangible assets of an enterprise and a passport for conducting business activities by an enterprise. At present, the status quo of tourism integrity in our country is worrying. The lack of honesty and credit has occurred in all aspects of food, housing, transportation, tourism, purchasing and entertainment in tourism industry, with adverse consequences for the development of China’s tourism industry. Honest tourism has become a top priority. System is not finished