打开电视,药品广告俨然成为名副其实的电视广告新贵,铺天盖地的广告轰炸折射出制药行业里异常激烈的市场竞争。单说维生素 C 的生产企业吧,在1996年全国曾经一度达到25家之多,可经过几个轮回的竞争和较量,到2002年底尘埃落定,只有东北制药总厂、华北制药集团、河北石药集团和江苏江山制药有限公司四强站稳脚跟形成规模,并在国际市场上占据了一席之地。 Turn on the television, drug advertising has become a veritable television upstart, bombarded with advertisements reflecting the fierce competition in the pharmaceutical industry. Single vitamin C production enterprises, in 1996, the country once reached as many as 25, after several cycles of competition and contest, the dust settles by the end of 2002, only the Northeast Pharmaceutical Factory, North China Pharmaceutical Group, Hebei Stone Pharmaceutical Group and Jiangsu Jiangshan Pharmaceutical Co., Ltd. stronghold formed a solid heel, and occupy a place in the international market.