将形象策划作为网络营销手段,探讨了从社区化电子商务到专业个人形象设计的融合,并以此为平台促进网络销售。研究结果表明,形象策划网络营销策略的实施重点主要包括:如何向顾客灌输形象设计的思想、保证信息的可信度和店铺的信誉度、增强营销策略柔性。 The image planning as an Internet marketing tool, explores the integration of community-based e-commerce to professional personal image design, and as a platform to promote online sales. The results show that the key points in the implementation of image planning network marketing strategy are: how to instill the idea of ​​image design for customers, ensure the credibility of information and the credibility of the store, and enhance the flexibility of marketing strategy.