公关上有一个常见的悖论难题:正面公关难以引起公众的兴趣,无法广泛传播(“好事不出门”);反面公关虽然能强烈吸引公众(“丑事传千里”),但又会损坏企业形象,怎么办?办法就是进行反借式公关。反借式公关是指先用蓄意制造的“丑事”来引起公众的广泛关注和强烈兴趣,达到“丑事传千里”之效果;然后,再通过强有 There is a common paradox in public relations: public relations are not appealing to the general public because of positive public relations, and publicity can not be widely publicized (“good things do not go out”); while negative public relations can strongly attract the public (“scandal”), it can damage the corporate image , How to do? Approach is to carry out anti-borrowing public relations. Anti-debit public relations refers to the deliberate creation of “scandal” to arouse the public’s widespread concern and strong interest to achieve the “ugly thing Chuanli” effect; and then through the strong