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由明清商人根据自身的经商实践体会撰写的各类商业用书,当最能切实反映这一时期商人自身的思想意识及经营理念。《生意世事初阶》和《贸易须知》做为清代商书中论述全面、最具代表性的“坐贾”入门指南书,生动形象地展示了清代江南地区“坐贾”的经营形态与经营理念,其对店员(学徒)的严格培训、灵活多变的经营方针、诚信为本、顾客为重的经营原则,妥善处理劳资关系的指导思想,对我们今天的市场经营仍不无启迪。
By the Ming and Qing merchants in accordance with their own business practices to comprehend writing all kinds of commercial books, when most can actually reflect the business people during this period their own ideology and business philosophy. As a comprehensive and representative guide to getting started in Jiaqing in the Qing Dynasty’s book of business, the booklet “The Beginnings of Business Matters” and “Trade Notes” vividly demonstrated the business model of “sitting in jia” in the Jiangnan area in the Qing Dynasty With its business philosophy, its strict training of staff (apprentices), flexible management policy, integrity-based, customer-focused management principles, properly handle the guiding ideology of the relationship between labor and capital, today’s market management is still inspired by us .