论文部分内容阅读
2012年的车市,价格大战非同寻常。特殊的市场小环境、经济大环境和特殊的行业走势,决定了其降价态势、降价特征和降价内幕、真相及其深层次原因,都今非昔比。2012年的汽车产品降价特征,给全年车市蒙上了更加诡谲的色彩。一、降价不可逆,整体或可变最近四年来,以往的降价,都是年底降价之后,转年一月一号开始立刻恢复原价,不再优惠或者优惠幅度缩小,元旦
2012 car market, price war extraordinary. The special market environment, economic environment and special industry trends, determines its price-cutting posture, price cuts and price cuts insider, the truth and its underlying causes, are shrunk. The price-cutting features of auto products in 2012 cast a more treacherous color to the auto market throughout the year. First, the price is irreversible, the overall or variable In the past four years, the previous price cuts are all after the end of the price cut, January 1, the beginning of the recovery of the original price immediately, no longer the discount or discount rate, New Year’s Day