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老百姓对汽车社会最头痛的三个问题是:交通拥堵、事故率和环境污染。大众(中国)CSR的重点便从事故率和环境污染切入,与公司战略层面深入结合。大众集团(中国)有限公司(下称大众(中国))坚持了5年的“大众安全路”系列教育传播,同时在2010年超额完成降低油耗20%的节能减排计划。虽然德国大众在几年前还给人以刻板的形象,但是在大胆引进新技术、关注环保、关注安全驾乘上,他们是绝对的先行者。
The most common headache people have in car societies are traffic congestion, accident rates and environmental pollution. The focus of Volkswagen (China) CSR is to cut in accident rates and environmental pollution and integrate with the company’s strategic level. Volkswagen China Co., Ltd. (hereinafter referred to as Volkswagen China) adhered to the 5-year “Public Safety Road” series of educational communications and over-fulfilled its energy-saving and emission-reduction plan of reducing fuel consumption by 20% in 2010. Although German Volkswagen still gave people a stereotyped image a few years ago, they are absolutely pioneers in boldly introducing new technologies, paying attention to the environment and paying attention to safe driving.