有人说,市场经济就是品牌经济,市场竞争就是品牌竞争,这话的确有一定道理。因为品牌一旦形成,对于企业来说就是旗帜,就是市场,就是效益；而在消费者眼里,品牌则是企业信誉和产品质量的保证。我们建设中国特色社会主义,不仅需要多多培养物质产品方面的品牌、名牌,同时在精神文化、思想政治方面,也要努力培养自己的品牌、名牌。 Some people say that the market economy is the brand economy, market competition is the brand competition, these words do have some truth. Because the brand once formed, for the enterprise is the flag, the market, is the efficiency; in the eyes of consumers, the brand is the corporate reputation and product quality assurance. To build socialism with Chinese characteristics, we not only need to cultivate a lot of brand names and brand names in material products, but also strive to cultivate our own brands and brand names in terms of spiritual culture and ideological and political work.