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组合订货与定价是近年运作与营销交叉领域的研究热点问题,目前关于订货与定价组合决策研究忽略了易逝性产品特征及补货成本上升的问题,该问题在易逝性产品、服务、渠道促销决策方面具有广泛的应用背景,而成本上升使目标函数变为非凹性,并改变了解的结构特征。本文构建了在成本上升环境下两阶段不同残值产品订货与定价模型,揭示了不同条件下解的存在与唯一性条件及其解的结构,并与相关结论进行了比较,最后给出了数值分析和管理意义的解释。
Combination order and pricing are the hot issues in the field of operation and marketing in recent years. At present, the research on the combination of ordering and pricing ignores the characteristics of perishable products and the problem of rising replenishment costs. The problem is that perishable products, services, channels The promotion decision-making has a wide range of application background, and the rising costs make the objective function non-concave, and change the structural characteristics of understanding. In this paper, we construct the ordering and pricing model of two-stage products with different residuals under the environment of rising costs, reveal the existence and uniqueness conditions of the solution under different conditions and the structure of the solution, and compare with the related conclusions. Finally, Analyze and manage the interpretation of meaning.