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八十年代末期,德国西部有一家以生产茶几见长的玻璃制品公司,他们为了使质量上乘的玻璃钢茶几在市场上一炮打响,在自己营销大楼门前铺开摊子,摆上茶几,对顾客进行现场释疑,叫推销员用空酒瓶不停地往玻璃钢茶几上砸,无论推销员怎么砸,茶几都安然无恙,完好无损。不少旁观者看了释疑表演后,纷纷解囊抢购。用酒瓶砸茶几对顾客现场释疑,这与做一次茶几的文字广告相比,不但所耗的费用要低,而且所产生的效果强过文字广告百
In the late 1980s, there was a glassware company in western Germany that was famous for the production of coffee tables. In order to make good quality glass fiber reinforced coffee table in the market, they spread their stalls in front of their own marketing building, , Called the salesman with empty bottles kept on the glass fiber reinforced plastic hit, no matter how salesman smashed, coffee table are safe and sound, intact. After many onlookers saw the interpretation of the show, have to buy. With a bottle smashed coffee table on the customer site doubts, which make a coffee table compared to text ads, not only the cost of consumption is lower, and the resulting effect is stronger than the text ads