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国人做生意打广告有个特点,恨不得把产品的根根绊绊都灌进受众的耳朵里头,害怕丢了一丁点儿什么。“满”了,别人没得想头,自然产生一种“不过如此”的厌倦情绪。 而日本人在这方面,是大大的狡猾狡猾的。 我曾听说过这么一则故事。有一回,一家在日本并不十分起眼的保险公司斗胆用53亿日元买了幅梵高的名画《向日葵》,并在公司的办公大楼公开展出,一下于,风起云涌的观众每天以2—3万人的数量前来参观,就在这时,这家保险公司的老板抓住这个时机推出
The Chinese people have a characteristic of doing business with advertisements. They can’t wait to put the roots of products into the audience’s ears and fear losing a little bit of what. “Full”, others do not have to think about their heads, naturally produce a “not so” tiredness. The Japanese are greatly embarrassed in this regard. I have heard such a story. At one point, an insurance company that was not very popular in Japan ventured to buy a painting of Van Gogh’s famous painting “Sunflower” for 5.3 billion yen and displayed it publicly in the office building of the company. The number of 30,000 people came to visit. At this time, the owner of the insurance company seized this opportunity to launch.