有数据显示,近年来我国电视广告的增速明显放缓,电视广告经营所面临的困难日益突出,主要原因是近年来我国媒体数量骤增,竞争愈演愈烈,个别媒体为了眼前利益,不按市场规律办事,采取诸多不正当竞争手段,导致竞争无序,影响了广告市场健康发展。电视广 Data shows that in recent years, the growth rate of television advertising in our country has obviously slowed down. The difficulties that television advertising has faced have become increasingly prominent. The main reason is that the number of media in China has soared in recent years and competition has become increasingly fierce. Individual media, in the interests of immediate interests, Work, take a lot of unfair competition means, leading to disorderly competition, affecting the healthy development of the advertising market. TV wide