【摘 要】
：
广告语言的构思要讲究思维方法和技巧,否则,四平八稳,呆板机械的广告语言(如某些公关广告、启事等),难以引人入胜。 广告语言的构思,取逆向思维即向常规的思维路线相反的方
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广告语言的构思要讲究思维方法和技巧,否则,四平八稳,呆板机械的广告语言(如某些公关广告、启事等),难以引人入胜。 广告语言的构思,取逆向思维即向常规的思维路线相反的方向去扩散思维活动,往往可构思出有新鲜意的公关佳句(广告或启事等),可从如下的趣斑中了解全豹:
The concept of advertising language should focus on thinking methods and techniques, otherwise, smooth, dull machinery advertising language (such as some public relations advertising, preaching, etc.), difficult to be fascinating. The concept of advertising language, the reverse thinking that is to the contrary direction of the conventional thinking to diffuse thinking activities, often can be conceived with fresh public relations Sentences (ads or announcements, etc.), from the following fun spots to understand all:
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